Branded materials for Elmer and Virginia are included below.
Logo download files include 3 file types:
JPEG (a common raster format used on white backgrounds), PNG (a raster format used when a transparent background is needed), & PDF (a vector format viewable by everyone).
When it comes to color usage, the primary color is the color displayed most frequently across the brand. To create contrast between elements, you can use the accent or the secondary color.
Use the primary font, Baskerville, for all headings. Body copy should be Futura font.
Primary
#6c6f64
Primary Light
#b0b4ac
Secondary
#151513
Text
#363630
Shadows
#8a8a89
White
#ffffff
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