Style Guide

Branded materials for Elmer and Virginia are included below. 

Some tips and guidelines for use.

Logo download files include 3 file types:
JPEG (a common raster format used on white backgrounds), PNG (a raster format used when a transparent background is needed), & PDF (a vector format viewable by everyone).

When it comes to color usage, the primary color is the color displayed most frequently across the brand. To create contrast between elements, you can use the accent or the secondary color.

Use the primary font, Baskerville, for all headings. Body copy should be Futura font.

Palette

Primary
#6c6f64

Primary Light
#b0b4ac

Secondary
#151513

Text
#363630

Shadows
#8a8a89

White
#ffffff

Typography

Aa

Baskerville

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()_+ {}

free font from Google Fonts

Aa

Futura Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()_+ {}

purchased for commercial use